01 / THE STUDYMARKET CONTEXT · STRATEGIC RECOMMENDATIONS
EXPLORING THE EV MARKET IN ROMANIA
Turn a changing category into a clearer customer journey.
HISTORICAL MARKET CLAIMS · 2023 CONTEXT
Charging Ahead is a student marketing study by Nooruldeen Al-Sammarraie, David Adrian Lițescu and Casandra Gagiu. It introduces Romanian electric-vehicle adoption, positions Tesla within the market, and develops recommendations for product, pricing, distribution, promotion and customer relationships.
From market scan to marketing mix
The presentation moves from an overview of the EV category to a company analysis and recommendations. Its strategy is proposed by the student team; the deck does not report a campaign test or measured business outcomes.
01 / PRODUCT
Improve & extend
Continue vehicle improvements and consider additional models and technology development.
02 / PRICE
Explain value
Balance premium positioning with total ownership costs, financing and potential incentives.
03 / PLACE
Access & service
Make vehicle discovery, charging access, delivery and after-sales service easier.
04 / PROMOTION
Build familiarity
Use digital content, customer stories and partnerships to reach distinct audiences.
THE POWERPOINT · INSIDE THE PAGE
Browse the full presentation.
Move through the presentation with the blue buttons or your keyboard arrows. A short summary follows each slide.
CHARGING AHEAD / ROMANIA EV MARKET01 / 12
01 / OVERVIEW
Charging Ahead
A team marketing study exploring the Romanian electric-vehicle market and developing a Tesla strategy.
The strategy emphasizes technology and product development, a premium offer supported by a clearer cost-of-ownership story, expanded purchase and charging access, and digital promotion. For customer relationships, it highlights service quality, staff training and loyalty ideas.
The recommendations are proposals, not evidence that these actions were adopted or improved sales, satisfaction or retention.
How to use the market figures
The original deck presents figures from a 2023 market snapshot, including Romanian registrations and year-over-year changes. Because the deck is historical and does not provide a visible source list for every number, this page keeps the figures in their original time context rather than presenting them as current.
Use the embedded slides as the team’s original work and consult current industry sources before making present-day market decisions.
